While I’m a bit of a homebody (with 5 kids, it IS hard to get away by myself), when great opportunities come along to meet my blogging buddies in real life, I make the time. This summer, I am going to New York City for Social Fabric’s On the Road Conference, sponsored by Müller, Kraft and iBlog! In addition to getting to meet Phil Hollows of Feedblitz and hear more of his email marketing strategies, I will picking up more tips for SEOing my content because we all know search is king.
I am writing this post in exchange for a discounted conference ticket; however, all opinions are mine and mine alone.
SoFabU on the Road
SoFabU on the Road is a unique event allowing influencers to take advantage of educational opportunities that will help set them apart from the rest.
SoFabU on the Road features hands-on, interactive sessions for influencers to implement what they’re learning on the spot. The sessions are paired with fun city-specific adventures where attendees get to practice their newly-learned skills.
Events are open to all bloggers and influencers!
New York City SoFabU on the Road: June 20th
8:30-9:00 registration – 54 W 40th St, New York, NY 10018
Key Note: How to Use SEO to Supercharge Your Posts by Jessica Woodbury
SEO is SO important to our success and most of the SEO advice out there isn’t geared specifically towards single-contributor lifestyle blogs. Jessica will cover basic SEO and specific blogger strategies to work on building search traffic and how to increase domain authority.
This session is for savvy bloggers. Most bloggers at this level are experienced at retaining regular readers and increasing traffic via social media. This presentation will help bloggers consider readers who are finding their blog from search, how to attract them, how to retain them, and how to increase domain authority with a specific SEO-posting strategy so all posts rise in search. This will focus less on technical things like alt tags and meta descriptions and more on writing and photo strategies.
Growing your Influence and Traffic with Email Marketing by Phil Hollows, FeedBlitz
Sure there’s social media, but what if they change the rules and you lose your followers? Scary! Phil Hollows, Founder of FeedBlitz, will share how to use strategic email marketing to grow your list and increase your influence. From how to capture email addresses, to knowing your audience and designing an email program to transform one-time visitors into lifelong readers, we’ll learn how to harness the power of email to make our blog even more valuable to readers and brands.
SoFab will also have sessions on Video, Email Marketing, Sponsored posts, networking, and other learning opportunities (check out the agenda on the SoFabUOTR website!)
Find SoFabU on the Road Near You
Want to attend SoFabU on the Road? Check the SoFabU on the Road website to find the closest session.
Jan – Los Angeles
Feb – Miami
March – Phoenix
April – Cincinnati
April – Seattle
May – Dallas
June – NYC
July – Chicago
Aug. – Minneapolis
Sept. – Atlanta
Oct. – Bentonville
About Collective Bias and Social Fabric
Collective Bias® is the only shopper social media company that solves shopper marketing problems by weaving together organic social content with engaging, real-life stories to generate millions of impressions, increased share of voice, SEO and retail sales for brands and retailers. Top brands such as Tyson, Nestlé and Duane Reade rely on Collective Bias to sell their stories socially. Based in Bentonville, Arkansas, with satellite offices in New York City, Chicago, Minneapolis, San Francisco, Cincinnati and London, Collective Bias was named one of America’s 25 Most Promising Companies by Forbes and a part of the Inc. 5000.
Social Fabric® is Collective Bias’ proprietary community of nearly 3,000 shopping-focused influencers with an aggregate multichannel reach in excess of 130 million.