Melissa of Blog Clarity (formerly Momcomm) is celebrating her blog’s 3 year anniversary with a one week sale on Content Brew. What is Content Brew?
In Melissa’s words:
Content Brew is for any level of blogger who wants to wants to nail down the process of using a content calendar AND learn techniques to come up with loads of ideas for blog posts, Facebook posts and tweets.
Blogging Tools: Organizing Your Editorial Calendar
As bloggers, we always have ideas for posts coming out of our ears. The trick is to capture and organize those ideas – to harness our creativity and build our reputation as a provider of fresh, relevant ideas.
Magazines plan their stories months in advance. While we celebrate Christmas, magazine editors are already thinking about spring, Easter, and Mother’s Day. As bloggers, we can get ahead of the content creation curve by planning as much as a year of blog post ideas at once. Once the ideas are organized, we can start making the projects, drafting the posts, taking the photos, and finding guest posters as needed for fresh ideas.
Coupon for $10 off Content Brew: 3yearblog
My Content Brew Experience
I’ve always loved using electronic tools for planning. When I worked in the nonprofit world, I used Lotus Organizer, Franklin Covey, and my beloved Palm Pilot. I’ve loved the idea of carrying everything I need with me on the go. As a busy mom of 5 who blogs and volunteers, my time is limited. I have to use my time effectively to stay organized.
As a blogger, I naturally organized my blog electronically. I have spreadsheets for my editorial calendar, blogging goals, affiliate income, guest posting, old posts to SEO, and social media scheduling. I use Dragon Dictation on my iPhone to capture post ideas and recipes on the go and email them to Evernote, my electronic brain. I review my blogging goals and calendar daily, weekly, and monthly to ensure I stay on track.
A few years ago, I took Momcomm’s Content Brew course for a week. Of course, it was the same week that I was getting ready for my 8 year old son’s First Communion. Why did I add one more thing to my schedule? Because of the tools and time commitment offered by Melissa Culbertson of Blog Clarity (formerly Momcomm).
Each daily lesson came with tools for blogging or sharing content across platforms along with videos explaining how to use the tools. For questions, I checked into the Facebook group created just for my session. If I need to download the tools again or review a lesson, I have access to everything for a year. The Facebook group will last as long as the participants want to.
The biggest part of the week was creating a Content Calendar that covered writing posts, guest posting, and social media. I use the calendar to plan each week, and I update the calendar if I post additional content. For someone who was running 2 blogs plus guest posting, this Content Calendar has been a god-send.
I’ve modified the Content Calendar to fit my current blogging needs: running one site and writing content for other sites. I added a spreadsheet just for scheduling Twitter content through Hootsuite. I’ll be doing the same this spring with my Facebook content and scheduling. I like having a history of what I’ve scheduled in case I want to repromote old content without rewriting the promotion.
What’s in Content Brew
Melissa now offers Content Brew as a self-paced course with a Facebook group for questions and brainstorming. Any time, I need a refresher, I can go through the lessons at my own pace. If I’ve heard about a new tool which may be a good fit for me, I can ask other Content Brewers for their advice.
This week, you can get the self-paced Content Brew course normally $50 for $40 using the coupon code 3yearblog. (Sale ends April 6th at 11:59 pm Eastern time.)
Lesson 1: Prepwork- Content Planning Questionnaire
Lesson 2: Getting to Know the Content Calendar
Lesson 3: Planning and Creating Blog Content Ideas (Part 1)
Lesson 4: Planning and Creating Blog Content Ideas (Part 2)
Lesson 5: Planning and Creating Content for Facebook and Twitter
Lesson 6: The Art of Using the Right Words to Drive Traffic
Lesson 7: Keep Fresh Content Brewing Using Evernote
Lesson 8: Finding and Keeping Track of Content to Share
Lesson 9 (Bonus): Easy Automation to Shelve Ideas and Articles for Content Planning
Most conferences start at $150, plus the cost of getting to the conference. Workshops can be just as expensive. $40 for a self-paced course full of concepts and tools and access to a group of fellow bloggers also working to build their blogs into a powerhouse is amazing! $40 is a small investment that will pay for itself in no time.