Landing pages are one way to bring old evergreen content back in front of blog readers. Landing pages can also be used to funnel your readers into your site via ebooks or guest posts on other blogs.
What is a Landing Page and Why Do I Need One?
A landing page is a page, not a post. On WordPress, posts can be tagged and categorized. They can be sent out to readers via your RSS Feed. Pages are static and can’t be tagged or categorized. They can be displayed in the sidebar using widgets and in the navigation bar for some themes. You can’t add a post to a page, however, you can link to a post on a page.
Since pages are static, they’re great for publishing information that doesn’t change like an About page. Pages are also good for creating a reference point listing everything you’ve written on one topic. You can update the page at any time, link it to a visual point on your site, or simply have it exist on your site for Google and other search engines to find. You can link an image in a post to the landing page to drive more traffic to the landing page.
Types of Landing Pages
- Ebook sales page
- Holiday recipe, craft, and decoration page
- Consulting page
- Page Welcoming readers from a particular site via a guest post
- Search Engine Result
- Link in an email
Examples of Landing Pages
If you’re not sure how to create a landing page, these 7 pages will give you ideas for getting started.
- Easter Baskets, Crafts, Recipes, and Decorations | A Life in Balance
- Photography Tips and Tutorials | A Grande Life
- 80 Activities for Spring Break | Crystal and Co.
- New Year’s Organizing Help | Heartwork Organizing
- Frugal Meals, Frugal Food Tips | Real: The Kitchen and Beyond
- 20+ Easy Crockpot Recipes | It’s a Keeper
- 70+ Quick Dinner Ideas | It’s a Keeper
How to Create a Basic Landing Page
A basic landing page needs at least 2 elements – a pinnable image at the top and 3 to 5 posts at the minimum. Once you go beyond 5 posts, use headings and bullet points to organize the information on the page for your readers. Since landing pages can end up being unwieldy with all the posts and images, try to keep them as simple as possible. Less is more especially when you’re offering a lot of content on one page.
Landing page images
I include at least 2 images on my landing page with the appropriate SEO. Having at least 2 images gives my readers more options for pinning the post. I can also vary the images I use for promoting the page. If I include other images on the page, I keep them at a maximum of 300 pixels wide to prevent the landing page from appearing too big for my readers.
At the top of the landing page, I have a pinnable image which has the name of the landing page on it. At the bottom of the page, I include a screen capture of the appropriate Pinterest board with a link back to the board. I don’t use the Pinterest widget since I’ve had issues with the coding disappearing from the page when I update it. Using a screen capture gives me another pinnable image for SEO purposes.
Landing Page URL
Use keywords in your landing page url. If your page is a collection of easy crockpot recipes, then have the page say: easy-crockpot-recipes. For my Valentine’s page I used the following url: http://www.alifeinbalance.net/valentines-day-recipes-crafts-and-gift-ideas/.
What to Do With Your Landing Page
Link up your landing page on your navigation bar. My Holiday page appears on my navigation page with an image linking to each of the sub pages on the main page. I also have the sub holiday pages pop up under the Holiday page when a mouse hovers over the word “Holiday.”
Link back to the landing page in guest posts. If you write a guest post about a crockpot recipe, link back to a landing page called “Crockpot Recipes.”
Use the landing page when making comments on other blogs. Instead of linking to your main site url, include the landing page url. This puts the page in front of other bloggers and readers.