Your readers come to your site because of your blogging voice. Your unique spin on families, parenting, fashion, or food weaves compelling story for your readers drawing them back to read the next installment. Finding your blogging voice, i.e. your personal writing style can take some bloggers awhile. Others find theirs quickly helping them develop their unique brand at a faster rate.
Identify Your Why
Such a basic question – why did you decide to blog?
Some bloggers start with documenting their family life. Others start out of the need to write about a personal experience like cancer, loss of their husband, or traveling to another country to be a missionary. A friend of mine shared deals on Facebook before starting her blog.
Are you blogging for any of these reasons or a combination?
- working with your favorite brands
- recipe sharing
- diy projects
- your personal story/journey
I think it was Third Grade . . .I’ve always written – my entire life – journals, stories and now a blog. . . hacscrap.com since 2005.
Hillary of My Scraps
Your Why Will Evolve Over Time
When I started out in 2007, I wanted an easier way to share photos and family stories. I was bogging down family members’ emails with ridiculous amounts of photos of my kids. I had a site for sharing stuff on my Verizon provider which went away after awhile. After moving to Blogger, I slowly started sharing what we were doing beyond the family stuff. Some readers made comments. I had fun writing, and writing more.
When I started doing linky parties a few years later, I saw blogs that inspired me like Life as Mom and The Mom Writes. I wanted to create a community for moms like they had. I wanted to write articles for other sites. Slowly I’ve been moving into more of a lifestyle blogger with a focus on the balancing acts of modern moms juggling finances, fitness, kids, and working while I continue to write about my family of 7.
[About 18 months ago, ] I started with a garden blog, but I soon realised it wasn’t “me”. So now I blog at http://www.new house new home new life.com. I write as if we were having a conversation over à cup of coffee.
Heather of www.newhousenewhomenewlife.com
Hmm honestly? LOL I’m still finding my voice..it seems to be ever evolving…I’ve been blogging 3 years now and although I knew what it was that I wanted my blog to be about..I’ve had a lot of distractions.. wanting to be like everyone else..because I had never even heard of the term Blog until I started blogging! Sigh.. But now I’m getting pretty focused on just what it is my heart is trying to say.. but it has really taken quite some time to figure it out. I’ve been ok with that though..always learning and growing.
Shari of Faith Filled Food for Moms
Study the Blogs You Like to Read
Look at their writing style. How do they engage with their readers? What makes you come back to their site? What do you love about their site. What on their site could you do better?
Start an idea file, electronic and paper. Any time a piece of writing or a title resonates with you, keep a copy of it. When you’re struggling with a blog post, or looking for ideas to fill up next month’s editorial calendar, pull out your idea file and see what leaps out at you.
Still struggling with blog post writing? Check out the Popular post category at CopyBlogger or the info-filled post, How to Write Great Blog Content at ProBlogger. Both have tips for writing great content, finding ideas, understanding how to keep readers on your page, finding your blog niche, and more.
Finding Your Voice Takes Time
While some bloggers have been writing since elementary school, others started much later. Some bloggers don’t consider themselves writers. They’re cooks, designers, gardeners. While it helps to be comfortable with writing, coming to understand how to write a blog post versus writing an essay or an article takes time.
Readers don’t linger unless you’ve caught their interest. You may need to experiment with visual design – headings, bold, bullet points. Posts with lots of images may draw your readers more than a long post with no images. You may be the next Seth Godin able to convey a thought in 250 words or less.
While I’m working at getting consistent and staying true to my blogging voice and not get distracted away from it, I think I truly grasped what my voice might be this past winter, sitting late at night talking with a couple of bloggy friends at a mini blogging conference 🙂 that would be 9 months after beginning at http://apronstringsotherthings.com/ (9 mos, like birthing a baby!)
Linda of Apron Strings and Other Things
Bloggers Share Their Stories
About 8 months after I started blogging. My site made a drastic change and has been growing ever since. I have been blogging for about 1.5 years.
Sarah of Sarah M. Schultz Designs
I’ve been blogging since 2008, but I think I’m only now beginning to find my voice. I think it’s taken this long to find something I actually enjoy writing about!
Clare of The Super Mommy Club