You have a goldmine of content sitting in your computer hard drive, especially if you take tons of pictures of holiday events, crafts, events, and activities.
Remember when I talked about taking your own pictures for stock photos? Use those pictures and pictures from past years to create new content. Just like magazines which are working on stories months ahead of time, use older photos to help you get your content out 6 weeks before holidays and events.
Dig into Last Year’s Photos for Content
Set aside one afternoon a month to go through older photos. If you already have them organized by events, this task will go faster. Group your photos into folders on your hard drive named after possible post topics to help you get started.
Having an editorial calendar place will help you with finding old photos for your site. If you’re working on your November and December calendar now, you can focus on digging through the November and December photos from previous years.
Example: Disney Photos
Did your family visit Disney last year? Is this the first time you’ve visited? Or, did you go as a child, too? Or, take your kids when they were much younger?
Possible Post Topics
- Visiting Disney with kids or babies
- Favorite places to visit in Disney
- How to Make Disney educational and fun at the same time (if you’re a homeschooler)
- Ways to Save on Food at Disney
- How to Get to Disney in the Car
- Things to Do Near the Disney Parks
Every year, I take pictures of my kids costumes. Usually I don’t make the costumes; I just buy them. Maybe you make them. Or, your mother made them. The few times I made costumes became a post about frugal Halloween costumes a few years later.
One year I helped with the Halloween party at school. Before the kids came in, I walked around and took pictures of the simple party games. I turned the pictures into a post about Halloween party games the following year.,
Possible Post Topics
- How to make a homemade costume
- Ways to Save on Costumes
- How to Dress Up a Dollar Store costume
- Favorite Halloween snacks
- Non-candy Halloween treats
- Safety tips for trick or treating on Halloween
Take Lots of Photos Now to Use Next Year
While I’m a busy blogger, I’m also a busy mom. I’d love to get holiday crafts done 6 to 8 weeks ahead of time, however, that isn’t how my life works. Instead, I take photos as I do stuff and use them the following year for posts. Let’s be honest. Folks aren’t beating down my blog doors looking for one of a kind crafts from me. I can hold onto my photos and use them when I’m ready to for my editorial calendar instead of rushing a post to publication.
Last Thanksgiving, I spent time putting together a tablescape for our dinner. I took tons of photos. I will be using those photos for a post in early November this year. Yes, it’s a year later, and the topic is timeless. Folks will always be searching Pinterest for Thanksgiving tablescape ideas. Taking time to create good content makes it more likely to go viral, and become evergreen content.